In 1986, Howard Schultz outlined his vision for Il Giornale, his new company, in a memo to employees: "We wish to enhance the environment where our people work. We recognize that rewards must be psychological as well as financial and strive for an atmosphere where each individual can share in the growth."
By 1990, Il Giornale and Starbucks had merged, and we needed a similar touchstone to lead us. So we wrote one of our own.
Our first mission statement was a simple embodiment of our founding ethos: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”
But in 2008, we realized we’d strayed from our purpose. As we found our way back, we introduced a new, bolder mission: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Using these words as our guide, we ensure that every store opened, every partner hired and every cup of coffee brewed reflects our values.