Since the early 1990s, every new partner has been given a Starbucks Coffee Passport, a pocket-size guide detailing coffee’s journey from farm to cup. It’s a handy reference tool and a place to take notes after tastings – partners can even add a “stamp” once they've sampled a particular coffee and noted its qualities.
Now you can go online with Starbucks Global Coffee Academy, a web app that makes coffee knowledge and exploration exciting and accessible for everyone, with how-to guides, a glossary, stories and more.
Yes, we’ve gone digital – but the printed books for partners aren’t going anywhere. After all, who can resist the feeling of a well-worn passport?