Starbucks Coffee Passport

Since our founding in 1971, we've never wavered from our commitment to great coffee. And its not just about taste – its about how we get there, from growing to roasting to brewing to tasting. 

Since the early 1990s, every new partner has been given a Starbucks Coffee Passport, a pocket-size guide detailing coffee’s journey from farm to cup. It’s a handy reference tool and a place to take notes after tastings – partners can even add a “stamp” once they've sampled a particular coffee and noted its qualities.  

Now you can go online with Starbucks Global Coffee Academy, a web app that makes coffee knowledge and exploration exciting and accessible for everyone, with how-to guides, a glossary, stories and more

Yes, weve gone digital – but the printed books for partners arent going anywhere. After all, who can resist the feeling of a well-worn passport? 



The Starbucks Coffee Passport web app launches.

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