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Event

Starbucks Card Mobile App launches, enabling mobile payment.

Customers can order ahead with nationwide launch of Mobile Order & Pay.

We begin offering Wi-Fi in stores, though customers have to pay for access.

MyStarbucksIdea.com launches. Also joins Twitter and debuts Starbucks Facebook page.

Howard Schultz returns to Starbucks as ceo after eight years away.

Soymilk made available as a non-dairy option for espresso beverages.

We eliminate all artificial trans fat and make 2 percent milk the new standard for espresso beverages.

Starbucks becomes a public company, and gets a new logo with a focus on the Siren’s face.