25Results

The Starbucks Siren makes her first appearance.

The first roasting plant opens near Fisherman’s Terminal in Seattle.

Expands roasting plant and offices to new location on Airport Way.

We serve beverages in paper cups for the first time.

Starbucks® Christmas Blend debuts in stores for the holidays.

First Eggnog Latte is served.

We start dressing up our paper bags of coffee beans with colorful stamps.

Baristas swap their brown aprons for green ones.

The Starbucks logo gets a modern twist and turns Il Giornale green.

Our coffee stays more fresh-tasting, longer thanks to the new FlavorLock technology in our coffee packaging.

We create our first mission statement.

Roasting plant and distribution center opens in Kent, Wash.

Blue Note Blend marks our first coffee to come in colorful graphic packaging.

Roasting plant opens in York, Pa.

Bubbly Mazagran carbonated coffee hits stores.

Frappuccino blended beverages create a sensation during their national rollout.

We release our first CD, "Blue Note Blend."

The first bottled Frappuccino beverage reaches grocery store shelves.

Our first holiday cups hit stores.

Extends the Starbucks brand into grocery channels across the U.S.

Hear Music, a San Francisco-based music company, is acquired.

Special Reserve coffee program launches.

Starbucks Doubleshot® espresso drink is introduced.

Autumn arrives with the first Pumpkin Spice Latte.

We make our best single-origin coffee available to customers as Black Apron Exclusives™.

Starbucks Discoveries® chilled cup coffee launches in Japan.

Ray Charles album, “Genius Loves Company,” wins eight Grammy® Awards.

We introduce the industry's first paper beverage cup containing 10% post-consumer recycled fiber. We eliminate all artificial trans fats and make 2% milk the new standard for espresso beverages.

Starbucks Korea introduces bottled Frappuccino® Coffee Drink.

We update our mission to reflect our aspiration, “To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.”

Pike Place® Roast debuts in stores.

Howard Schultz sends out the first Transformation Communication Agenda to all Starbucks partners.

Starbucks Reserve® program elevates the coffee experience with a selection of the rarest, most extraordinary beans.

The first Starbucks loyalty program debuts.

In celebration of our 40th anniversary, Starbucks unveils a more contemporary version of our logo.

Introduction of Starbucks® Blonde Roast.

Baristas begin wearing name tags on their aprons and writing customers' names on cups becomes the standard.

The Starbucks Coffee Passport web app launches.

We commit $10 million in partnership with Closed Loop Partners to launch the NextGen Cup Consortium and Challenge.