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The Starbucks Siren makes her first appearance.

Our first store opens in Seattle, selling whole-bean coffee, tea and spices.

Our founders establish Starbucks.

Howard Schultz joins the company.

Howard founds his own Italian-style café, called Il Giornale.

First Eggnog Latte is served.

Our first store in Chicago opens.

The Starbucks logo gets a modern twist and turns Il Giornale green.

Il Giornale acquires Starbucks, continuing under the name Starbucks Coffee Company.

Starbucks becomes a public company, and gets a new logo with a focus on the Siren’s face.

We move our headquarters to the current Starbucks Support Center in Seattle’s SODO district.

Bubbly Mazagran carbonated coffee hits stores.

Frappuccino blended beverages create a sensation during their national rollout.

We release our first CD, "Blue Note Blend."

The first bottled Frappuccino beverage reaches grocery store shelves.

Our first store outside North America opens, in Japan.

Our first holiday cups hit stores.

Soymilk made available as a non-dairy option for espresso beverages.

“Pour Your Heart Into It” releases and becomes a bestseller.

We open our first store in China, in Beijing.

Hear Music, a San Francisco-based music company, is acquired.

Starbucks Doubleshot® espresso drink is introduced.

Autumn arrives with the first Pumpkin Spice Latte.

Starbucks Discoveries® chilled cup coffee launches in Japan.

Ray Charles album, “Genius Loves Company,” wins eight Grammy® Awards.

Starbucks Korea introduces bottled Frappuccino® Coffee Drink.

We eliminate all artificial trans fat and make 2 percent milk the new standard for espresso beverages.

MyStarbucksIdea.com launches. Also joins Twitter and debuts Starbucks Facebook page.

Howard Schultz returns to Starbucks as ceo after eight years away.

Pike Place® Roast debuts in stores.

Howard Schultz sends out the first Transformation Communication Agenda to all Starbucks partners.

The first Starbucks loyalty program debuts.

In celebration of our 40th anniversary, Starbucks unveils a more contemporary version of our logo.

Our first Starbucks Reserve Store opens in the Starbucks Support Center.

Howard Schultz leaves the company, becoming chairman emeritus.

Our Reserve Roastery in Milan opens, our first store in Italy.