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The Starbucks Siren makes her first appearance.

Our founders establish Starbucks.

Howard Schultz joins the company.

Howard founds his own Italian-style café, called Il Giornale.

The Starbucks logo gets a modern twist and turns Il Giornale green.

Il Giornale acquires Starbucks, continuing under the name Starbucks Coffee Company.

We begin offering full health benefits to eligible full- and part-time employees.

We create our first mission statement.

Starbucks becomes a public company, and gets a new logo with a focus on the Siren’s face.

Soymilk made available as a non-dairy option for espresso beverages.

“Pour Your Heart Into It” releases and becomes a bestseller.

We eliminate all artificial trans fat and make 2 percent milk the new standard for espresso beverages.

We update our mission to reflect our aspiration, “To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.”

Howard Schultz returns to Starbucks as ceo after eight years away.

Howard Schultz sends out the first Transformation Communication Agenda to all Starbucks partners.

In celebration of our 40th anniversary, Starbucks unveils a more contemporary version of our logo.

We host the first in a series of Partner Open Forums to discuss race relations in America.

Kevin Johnson takes the reins (and the key) as ceo.

Howard Schultz leaves the company, becoming chairman emeritus.

We transform mental health benefits, including new resources for U.S. partners.