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The Starbucks Siren makes her first appearance.

Our first store opens in Seattle, selling whole-bean coffee, tea and spices.

Our founders establish Starbucks.

The first roasting plant opens near Fisherman’s Terminal in Seattle.

Expands roasting plant and offices to new location on Airport Way.

Howard Schultz joins the company.

We serve beverages in paper cups for the first time.

Howard founds his own Italian-style café, called Il Giornale.

Baristas swap their brown aprons for green ones.

Our first store in Chicago opens.

The Starbucks logo gets a modern twist and turns Il Giornale green.

Il Giornale acquires Starbucks, continuing under the name Starbucks Coffee Company.

We begin offering full health benefits to eligible full- and part-time employees.

Our coffee stays more fresh-tasting, longer thanks to the new FlavorLock technology in our coffee packaging.

We create our first mission statement.

First Bean Stock grant is made, awarding partners stock options and making them “partners” in the company.

Starbucks becomes a public company, and gets a new logo with a focus on the Siren’s face.

Roasting plant and distribution center opens in Kent, Wash.

We move our headquarters to the current Starbucks Support Center in Seattle’s SODO district.

Our first drive-thru location opens.

Old coffee grounds gain new life with the Grounds for Your Garden program.

Roasting plant opens in York, Pa.

We partner with the Environmental Defense Fund to create our first hot cup sleeve to reduce waste and eliminate double cupping.

Soymilk made available as a non-dairy option for espresso beverages.

“Pour Your Heart Into It” releases and becomes a bestseller.

Our first store opens in Europe, in England.

We partner with Magic Johnson Enterprises to found Urban Coffee Opportunities in underserved communities..

We first partner with Conservation International to promote environmentally responsible coffee-growing methods.

Extends the Starbucks brand into grocery channels across the U.S.

We begin offering Wi-Fi in stores, though customers have to pay for access.

We introduce the industry's first paper beverage cup containing 10% post-consumer recycled fiber. We eliminate all artificial trans fats and make 2% milk the new standard for espresso beverages.

We eliminate all artificial trans fat and make 2 percent milk the new standard for espresso beverages.

We update our mission to reflect our aspiration, “To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.”

MyStarbucksIdea.com launches. Also joins Twitter and debuts Starbucks Facebook page.

Howard Schultz returns to Starbucks as ceo after eight years away.

Howard Schultz sends out the first Transformation Communication Agenda to all Starbucks partners.

We begin offering free Wi-Fi in stores.

Starbucks Card Mobile App launches, enabling mobile payment.

The first Starbucks loyalty program debuts.

In celebration of our 40th anniversary, Starbucks unveils a more contemporary version of our logo.

Introduction of Starbucks® Blonde Roast.

Baristas begin wearing name tags on their aprons and writing customers' names on cups becomes the standard.

We hold our first China Partner Family Forums in Beijing and Shanghai.

We purchase our first coffee farm, Hacienda Alsacia near San José, Costa Rica.

We host the first in a series of Partner Open Forums to discuss race relations in America.

We complete the global rollout of EarthSleeve™, hot cup sleeves made from less paper and more post-consumer content than previous cup sleeves.

Customers can order ahead with nationwide launch of Mobile Order & Pay.

Kevin Johnson takes the reins (and the key) as ceo.

Commits to new environmental goals: phasing out disposable plastic straws by 2020 and operating 10,000 ‘Greener Stores’ globally by 2025.

We commit $10 million in partnership with Closed Loop Partners to launch the NextGen Cup Consortium and Challenge.

Our first Starbucks Reserve Store opens in the Starbucks Support Center.

The Hacienda Alsacia Visitor Center opens to the public.

Howard Schultz leaves the company, becoming chairman emeritus.

Expands strawless lids for iced beverages in stores in the U.S. and Canada.

We transform mental health benefits, including new resources for U.S. partners.