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Howard Schultz joins the company.

We serve beverages in paper cups for the first time.

Old coffee grounds gain new life with the Grounds for Your Garden program.

We partner with the Environmental Defense Fund to create our first hot cup sleeve to reduce waste and eliminate double cupping.

“Pour Your Heart Into It” releases and becomes a bestseller.

We first partner with Conservation International to promote environmentally responsible coffee-growing methods.

We make our first farmer loan investment.

First Corporate Social Responsibility report is published.

Our first Farmer Support Center opens, in San José, Costa Rica.

We launch the C.A.F.E. Practices program in partnership with Conservation International.

Our first LEED®-certified store opens in Hillsboro, Oregon.

We introduce the industry's first paper beverage cup containing 10% post-consumer recycled fiber. We eliminate all artificial trans fats and make 2% milk the new standard for espresso beverages.

Opens Farmer Support Center in Kigali, Rwanda.

Opens first “reclamation” drive-thru, made from repurposed shipping containers.

Opens Farmer Support Center in Mbeya, Tanzania.

Opens Farmer Support Centers in Manizales, Colombia and Yunnan, China.

We purchase our first coffee farm, Hacienda Alsacia near San José, Costa Rica.

Opens Farmer Support Center in Addis Ababa, Ethiopia.

We complete the global rollout of EarthSleeve™, hot cup sleeves made from less paper and more post-consumer content than previous cup sleeves.

Reach milestone of 99% ethically sourced coffee.

Forms the Sustainable Coffee Challenge at the Paris climate meetings.

Opens Farmer Support Center in North Sumatra, Indonesia.

Opens Farmer Support Center in Chiapas, Mexico

We announce our goal of investing $50 million in financing for coffee farmers by 2020 through the Global Farmer Fund.

We commit to providing 100 million coffee trees to farmers by 2025.

We announce our goal to train 200,000 coffee farmers in sustainable growing practices by 2020.

We announce our goal of investing $50 million in financing for coffee farmers by 2020 through the Global Farmer Fund.

Commits to new environmental goals: phasing out disposable plastic straws by 2020 and operating 10,000 ‘Greener Stores’ globally by 2025.

We commit $10 million in partnership with Closed Loop Partners to launch the NextGen Cup Consortium and Challenge.

The Hacienda Alsacia Visitor Center opens to the public.

Howard Schultz leaves the company, becoming chairman emeritus.

Expands strawless lids for iced beverages in stores in the U.S. and Canada.

Announces new sustainability aspiration to become resource positive, “Giving more than we take from the planet.”

Opens Farmer Support Center in Varginha, Brazil.