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The Starbucks Siren makes her first appearance.

Our first store opens in Seattle, selling whole-bean coffee, tea and spices.

We serve beverages in paper cups for the first time.

We start dressing up our paper bags of coffee beans with colorful stamps.

The Starbucks logo gets a modern twist and turns Il Giornale green.

Our coffee stays more fresh-tasting, longer thanks to the new FlavorLock technology in our coffee packaging.

Blue Note Blend marks our first coffee to come in colorful graphic packaging.

Old coffee grounds gain new life with the Grounds for Your Garden program.

We partner with the Environmental Defense Fund to create our first hot cup sleeve to reduce waste and eliminate double cupping.

Extends the Starbucks brand into grocery channels across the U.S.

We introduce the industry's first paper beverage cup containing 10% post-consumer recycled fiber. We eliminate all artificial trans fats and make 2% milk the new standard for espresso beverages.

In celebration of our 40th anniversary, Starbucks unveils a more contemporary version of our logo.

The first Starbucks Reserve® Roastery opens, in Seattle.

We complete the global rollout of EarthSleeve™, hot cup sleeves made from less paper and more post-consumer content than previous cup sleeves.

The Starbucks Reserve Roastery in Shanghai opens.

Commits to new environmental goals: phasing out disposable plastic straws by 2020 and operating 10,000 ‘Greener Stores’ globally by 2025.

We commit $10 million in partnership with Closed Loop Partners to launch the NextGen Cup Consortium and Challenge.

Our Reserve Roastery in Milan opens, our first store in Italy.

Opens Starbucks Reserve® Roastery locations in Tokyo and Chicago.

Expands strawless lids for iced beverages in stores in the U.S. and Canada.