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The Starbucks Siren makes her first appearance.

Our first store opens in Seattle, selling whole-bean coffee, tea and spices.

Our founders establish Starbucks.

Howard Schultz joins the company.

We serve beverages in paper cups for the first time.

Starbucks® Christmas Blend debuts in stores for the holidays.

Howard founds his own Italian-style café, called Il Giornale.

First Eggnog Latte is served.

We start dressing up our paper bags of coffee beans with colorful stamps.

Our first International store opens, in Vancouver, British Columbia, Canada.

Baristas swap their brown aprons for green ones.

Our first store in Chicago opens.

The Starbucks logo gets a modern twist and turns Il Giornale green.

Il Giornale acquires Starbucks, continuing under the name Starbucks Coffee Company.

We begin offering full health benefits to eligible full- and part-time employees.

Our coffee stays more fresh-tasting, longer thanks to the new FlavorLock technology in our coffee packaging.

We create our first mission statement.

First Bean Stock grant is made, awarding partners stock options and making them “partners” in the company.

Starbucks becomes a public company, and gets a new logo with a focus on the Siren’s face.

We move our headquarters to the current Starbucks Support Center in Seattle’s SODO district.

Our first drive-thru location opens.

Blue Note Blend marks our first coffee to come in colorful graphic packaging.

Old coffee grounds gain new life with the Grounds for Your Garden program.

Bubbly Mazagran carbonated coffee hits stores.

Frappuccino blended beverages create a sensation during their national rollout.

We release our first CD, "Blue Note Blend."

LGBTQ+ partners meet informally, which will go on to become one of the company’s first Partner Networks.

The first bottled Frappuccino beverage reaches grocery store shelves.

Our first store outside North America opens, in Japan.

We partner with the Environmental Defense Fund to create our first hot cup sleeve to reduce waste and eliminate double cupping.

The Starbucks Foundation is established to support youth literacy programs.

Our first holiday cups hit stores.

Soymilk made available as a non-dairy option for espresso beverages.

“Pour Your Heart Into It” releases and becomes a bestseller.

Our first store opens in Europe, in England.

We partner with Magic Johnson Enterprises to found Urban Coffee Opportunities in underserved communities..

The CUP Fund launches for Starbucks partners facing financial crisis.

We first partner with Conservation International to promote environmentally responsible coffee-growing methods.

We open our first store in China, in Beijing.

Extends the Starbucks brand into grocery channels across the U.S.

Hear Music, a San Francisco-based music company, is acquired.

Special Reserve coffee program launches.

We make our first farmer loan investment.

We begin offering Wi-Fi in stores, though customers have to pay for access.

First Corporate Social Responsibility report is published.

Starbucks Doubleshot® espresso drink is introduced.

Autumn arrives with the first Pumpkin Spice Latte.

We make our best single-origin coffee available to customers as Black Apron Exclusives™.

Our first Farmer Support Center opens, in San José, Costa Rica.

We launch the C.A.F.E. Practices program in partnership with Conservation International.

Our first LEED®-certified store opens in Hillsboro, Oregon.

Starbucks Discoveries® chilled cup coffee launches in Japan.

Ray Charles album, “Genius Loves Company,” wins eight Grammy® Awards.

We introduce the industry's first paper beverage cup containing 10% post-consumer recycled fiber. We eliminate all artificial trans fats and make 2% milk the new standard for espresso beverages.

Starbucks Korea introduces bottled Frappuccino® Coffee Drink.

We eliminate all artificial trans fat and make 2 percent milk the new standard for espresso beverages.

We update our mission to reflect our aspiration, “To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.”

MyStarbucksIdea.com launches. Also joins Twitter and debuts Starbucks Facebook page.

Howard Schultz returns to Starbucks as ceo after eight years away.

Pike Place® Roast debuts in stores.

Howard Schultz sends out the first Transformation Communication Agenda to all Starbucks partners.

Opens Farmer Support Center in Kigali, Rwanda.

Starbucks Reserve® program elevates the coffee experience with a selection of the rarest, most extraordinary beans.

We begin offering free Wi-Fi in stores.

Starbucks Card Mobile App launches, enabling mobile payment.

Our first two Community Stores open in Los Angeles and New York City.

Partners participate in the first annual Global Month of Service.

Opens first “reclamation” drive-thru, made from repurposed shipping containers.

Opens Farmer Support Center in Mbeya, Tanzania.

The first Starbucks loyalty program debuts.

In celebration of our 40th anniversary, Starbucks unveils a more contemporary version of our logo.

Opens Farmer Support Centers in Manizales, Colombia and Yunnan, China.

Baristas begin wearing name tags on their aprons and writing customers' names on cups becomes the standard.

We hold our first China Partner Family Forums in Beijing and Shanghai.

We commit to hiring 10,000 veterans and military spouses by November 2018.

We purchase our first coffee farm, Hacienda Alsacia near San José, Costa Rica.

The Pride flag atop our Seattle headquarters for the first time.

The first Starbucks Reserve® Roastery opens, in Seattle.

The first partners enroll in the Starbucks College Achievement Plan.

We host the first in a series of Partner Open Forums to discuss race relations in America.

Opens Farmer Support Center in Addis Ababa, Ethiopia.

We complete the global rollout of EarthSleeve™, hot cup sleeves made from less paper and more post-consumer content than previous cup sleeves.

Customers can order ahead with nationwide launch of Mobile Order & Pay.

We commit to hiring 10,000 Opportunity Youth by 2018.

We open our first Military Family Stores.

We launch the Pathway to Admission program, expanding the Starbucks College Achievement Plan.

We set a new goal of 25,000 Starbucks College Achievement Plan graduates by 2025.

Reach milestone of 99% ethically sourced coffee.

Forms the Sustainable Coffee Challenge at the Paris climate meetings.

Opens Farmer Support Center in North Sumatra, Indonesia.

The FoodShare food donation program launches.

Opens Farmer Support Center in Chiapas, Mexico

Our first signing store opens, in Kuala Lampur, Malaysia.

The Starbucks Coffee Passport web app launches.

Our Community Store opens in Ferguson, Mo.

We broaden our health insurance options to include gender-affirming procedures for transgender partners.

The Starbucks Inclusion Academy program launches, and on-the-job training program for people with cognitive and physical disabilities.

We commit to hiring 10,000 refugees by 2022.

We commit to hiring 100,000 opportunity youth by 2020.

We commit to hiring 25,000 veterans and military spouses by 2025.

We announce our goal of investing $50 million in financing for coffee farmers by 2020 through the Global Farmer Fund.

Kevin Johnson takes the reins (and the key) as ceo.

We commit to providing 100 million coffee trees to farmers by 2025.

We announce our goal to train 200,000 coffee farmers in sustainable growing practices by 2020.

The Starbucks Reserve Roastery in Shanghai opens.

We announce our goal of investing $50 million in financing for coffee farmers by 2020 through the Global Farmer Fund.

Commits to new environmental goals: phasing out disposable plastic straws by 2020 and operating 10,000 ‘Greener Stores’ globally by 2025.

We commit $10 million in partnership with Closed Loop Partners to launch the NextGen Cup Consortium and Challenge.

We reach 100 percent pay equity for the first year for partners of all genders and races performing similar work across the United States.

Our first Starbucks Reserve Store opens in the Starbucks Support Center.

The Hacienda Alsacia Visitor Center opens to the public.

Howard Schultz leaves the company, becoming chairman emeritus.

Our Reserve Roastery in Milan opens, our first store in Italy.

Opens Starbucks Reserve® Roastery locations in Tokyo and Chicago.

Reaches goal of hiring 25,000 veterans and military spouses six years early, commits to hiring 5,000 more each year.

Expands strawless lids for iced beverages in stores in the U.S. and Canada.

We transform mental health benefits, including new resources for U.S. partners.

Announces new sustainability aspiration to become resource positive, “Giving more than we take from the planet.”

Opens Farmer Support Center in Varginha, Brazil.